A great collective storytelling of the Expo Milano 2015 create by users. A call launched on Instagram with the hashtag #MyExpoMemory. All the visitors are involved to contribute sharing their photos and memories. The final collection shows how the participation of the public is fundamental for the great result of the social communication and distribution of the event.
Users’ pictures are collected and uploaded on the site #MyExpoMemory. Ten photos per day tell the story of each of the 184 days of Universal Exposition through the eyes of visitors and workers.